Analisis Lingkungan Industri pada Pelaku Usaha Mikro di Hamzah Batik Yogyakarta

Authors

  • Sir Kalifatullah Ermaya Universitas Koperasi Indonesia

DOI:

https://doi.org/10.32670/coopetition.v14i1.2928

Keywords:

creative SMEs, creative products.

Abstract

This research was conducted on 30 creative SMEs in Yogyakarta who supply their products to Hamzah Batik. The classification of the craftsmen are: snacks, traditional home decorations, aromatherapy oils, wood crafts, silver crafts, batik bags, batik shoes and sandals, batik fabrics, traditional herbs and herbs as well as luxury materials such as jars and paintings. The results show that by using descriptive statistical analysis of the industrial analysis model created by Porter, the "buyer power" dimension with the indicator "consumer bargaining power in determining product selling prices" has the highest score or the most influential when compared to other indicators. Meanwhile, the “intensity of competition” dimension with the indicator “industry concentration affecting business in creative industries” has the lowest score. However, all indicators are in the very high category, which means that all indicators have a very high influence on the success of creative MSMEs in Yogyakarta which supply their products to Hamzah Batik. With the increase in globalization and to increase national GDP, the authors suggest increasing the competitiveness of MSME creative products in Yogyakarta by expanding their market, such as exporting their products abroad.

Downloads

Download data is not yet available.

References

BUKU:

Arikunto, Suharsimi. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Moleong. (2011) Metodologi Penelitian Kualitatif. Bandung: CV Rosda.

Porter, Michael E. (1979). Competitive Strategy: Techniques for Analyzing Industries and Competitors.

Sekaran, Uma. (2013). Research Methods for Business. Jakarta: Salemba Empat.

Silalahi, Ulber. (2009). Metode Penelitian Sosial. Bandung: Refika Aditama.

Sugiyono. (2012). Metode Penelitian Bisnis. Bandung: Alfabeta.

JURNAL:

Al-Herwi, Somaya. (2019). What are SMEs?

Al-Awlaqi, M. A., Aamer, A. M., & Habtoor, N. (2018). The effect of entrepreneurship training on entrepreneurial orientation: Evidence from a regression discontinuity design on micro-sized businesses. The International Journal of Management Education. https://doi.org/10.1016/j.ijme.2018.11.003

Foris, Paskalino Jimmy; Mustamu, Ronny H. (2015). Analisis Strategi pada Perusahaan Plastik dengan Porter Five Forces. AGORA Vol 3 No 1

Pamungkas, Damar Purba. (2016). Analisis Competitive Force dan Competitive Strategy Sistem Informasi Kuliner di Indonesia (Studi Kasus: Kulina.id). Jurnal Electronics, Informatics, and Vocational Education (ELINVO), Volume 1, Nomor 2, Mei 2016

Sumali. (2016). The Effect of School Based Management to Teacher Professionalism of Senior High School in Central Lampung. DOI: http://dx.doi.org/10.24127/gdn.v6i2.558 Vol 6, No 2 (2016) Page: 195-199

WEBSITE:

databoks.katadata.co.id

dataindonesia.id

investopedia.com

kledo.com

oecd.org/industry/smes/

worldbank.org

Downloads

Published

2023-01-20

How to Cite

Ermaya, S. K. . (2023). Analisis Lingkungan Industri pada Pelaku Usaha Mikro di Hamzah Batik Yogyakarta. Coopetition : Jurnal Ilmiah Manajemen, 14(1), 66–78. https://doi.org/10.32670/coopetition.v14i1.2928