Coopetition : Jurnal Ilmiah Manajemen

Examining the Impact of Live Streaming, Affiliate Marketing, and Flash Sale Programs on Purchase Intentions in the TikTok Shop: An Empirical Study Focused on Generation Z

Fitri Novilia — 2024-06-27

Live streaming has become the latest strategy in marketing products as it provides consumers with a sense of experiencing direct shopping. In live streaming, sellers and buyers can interact directly through real-time video streaming. Marketing strategies involving third-party individuals, known as affiliate marketing, are engaged in marketing activities. Several e-commerce platforms utilize this approach as it brings benefits to all parties involved. Live streaming has become a popular promotional method, especially after the pandemic. Flash sales, with their attractive offers, are highly favored by consumers as they allow them to purchase high-quality products or services at significantly low prices, but within specific time and quantity constraints. The author is interested in understanding the most influential marketing strategies that impact consumer Purchase Intention in e-commerce, particularly on new platforms like TikTok Shop. The research method employed is descriptive statistics based on the results of statistical calculations using SEM-PLS, with primary data obtained from 96 respondents through a questionnaire.

The Effect of Work Quality, Work Environment on Employee Performance moderated Work Relationship Strategy

Rizka Fauziyah — 2024-06-27

This study was conducted to observe the effect of work quality and work environment on employee performance moderated by work relationship strategies. The research method uses a quantitative approach using Smart-PLS 3 as a data processor and the object under study is company employees as many as 150 samples. Existing data is evaluated using relevant statistical analysis. The results of the study state if work quality, and work environment have an impact on employee performance moderated by the employment relationship strategy. The study results show that Work Quality has a significant effect on Employee Performance, Work Environment has no significant effect on Employee Performance, Work Relationship Strategy moderates the effect of Work Quality on Employee Performance, Work Relationship Strategy does not moderate the effect of Work Environment on Employee Performance, and Work Relationship Strategy has a significant effect on Employee Performance. Thus, it can be concluded that employee performance is not significantly influenced by the work environment and that the Work Relationship Strategy does not reduce how the workplace affects workers' performance. So companies can consider their work environment by providing a comfortable work environment

Analisis Bauran Pemasaran dalam Upaya Meningkatkan Partisipasi Anggota di Koperasi Karyawan Sejahtera Universitas PGRI, Yogyakarta

Sir Kalifatullah Ermaya — 2024-06-27

The existence of cooperatives as the center of economic activity for most Indonesians has begun to be displaced by competitors such as more modern shops and mini markets. Therefore, improving the quality of service and member participation in the cooperative is important in improving its business. Researchers conducted research using qualitative methods and used descriptive statistics to determine the marketing mix and member participation in the Sejahtera Employees Cooperative, PGRI University, Yogyakarta. The sampling technique used was simple random sampling with a total of 30 respondents. There are twenty-six indicators which fall into ten dimensions and two variables. In conveying messages about their products to consumers, all dimensions of the marketing mix variables and member participation in the Sejahtera Employees Cooperative, PGRI University, Yogyakarta fall into the very high category. The dimension with the best score is the place with a score of 4.98. Meanwhile, the dimension with the lowest score is processed with a score of 4.57. This shows that the Prosperous Employee Cooperative, PGRI University, Yogyakarta has implemented the 7P marketing mix and member participation well.

Fenomenologi Koperasi Sebagai Katalis Kehidupan Generasi Muda Dalam Upaya Rebranding Koperasi

Ami Purnamawati — 2024-06-27

Transnsforming cooperative values by education institutions in Indonesia would encourage their graduates become the agents of exchange of social and economic lives. Qualitatively cooperative development is still beyond expectation therefore some youths have negative cooperative image. The research purpose was to gain the impacts of cooperative education applying phenomenology method and the informants were alumni of Indonesia Institute of Cooperative Management. The results show that their involvement in cooperative due to its uniqueness, an ideal system, and benefits for members and communities. As a life catalist, cooperative enables people to gain economic benefits, develop thinking paradigm and personality, broader networkings as well. Nevertheless cooperative image is still perceived negatively such as unprosfessional management, single business unit, profit oriented, Syariah contra, and political issues. Some efforts are rebranding cooperative by changing mindset through education and training of cooperative and entrepreneurship, implementing cooperative values and principles, involving youth; hiring professional manager, encouraging members in investment, activating stakeholders; and publishing positive information.

Pemanfaatan Aplikasi Berbasis Android Untuk Meminimasi Produk Return/”Retur” di Industri Retail

Cucu Wahyudin — 2024-06-27

The main process carried out by the retail industry is distribution. The distribution flow starts from receiving goods from suppliers by the receiving division, the picking process carried out by the warehouse division, sending goods to retailers carried out by the distribution and delivery division, as well as receiving returned/returned goods (unsold goods) from retailers by the returns division. The problem faced by the retail industry is the high value of returned products identified as inventory. From the results of problem identification using the six sigma method, it was found that the cause of the high inventory of returned products was the late arrival of returned goods from retailers. In general, returned goods can be returned to the supplier/manufacturer if the maximum expiration date is 3 months. If the expiration date is less than 3 months, the item cannot be returned/replaced with a new product. Delays are caused by the system for checking returned goods that are nearing their expiry date, which is still done manually, so there is no system that can warn retail employees to immediately return the returned goods. This problem can be avoided if there is a product identification system that will expire. This identification system is called an early warning system. Early signal system design uses the Structured Analyzed and Design Technique (SADT) design method. The operating system chosen is Android base. The use of the Android base was chosen because it is more effective and efficient for use in retail branches or retail industry outlets. The process of creating this early signal system uses a MySQL database. The application creation process uses PHP and Android Studio. With an early signal system, delays in returning goods by retailers can be minimized.

Perancangan Jaringan Rantai Pasok Dan Sistem Informasi Pemasaran Pada Program Sistem Ekonomi Jaringan Usaha Koperasi Untuk Kerjasama Usaha Koperasi

Shofwan Azhar Solihin — 2024-06-27

Cooperatives are an opportunity for economic actors to continue to develop with business activities carried out in groups to achieve common goals among fellow cooperative members, so strategic planning in the form of a design for a Government Program, especially in the Cooperative Sector, is a form of consideration and input for developing a resource. The resources owned by cooperatives in Bandung City by providing digital trade, from the Cooperative Business Network Economic System Program, abbreviated as SEJUK, with the aim of creating business cooperation between cooperatives in Bandung City. Information collection and management carried out in the form of interviews, literature studies, design carried out using quantitative research methods, marketing information system design based on Unified Modeling Leangues (UML) and supply chain planning based on Value Stream Mapping (VSM). From the design results, it is clear that supply chain network design and marketing information systems are connected in managing cooperatives to carry out goods procurement and business promotion activities by utilizing marketing information systems to provide digital trade channels for cooperatives participating in the SEJUK Program. so that the impact given by participating in the SEJUK Program needs to be improved and enhanced in the future in providing a forum for cooperatives to carry out business collaboration through the SEJUK Program

Pengaruh Jumlah Anggota, Modal Sendiri dan Volume Usaha Terhadap Sisa Hasil Usaha Koperasi

Mochamad Febri Sayidil Umam — 2024-06-27

This study aims to find out how the effect of the number of members, own capital and business volume on the remaining results of operations in cooperative groups based on districts/cities in West Java Province either partially or simultaneously. The research method used is descriptive analysis and verification analysis. The population in this study is cooperative groups based on districts/cities in West Java Province which are listed on the West Java Provincial Government Website for the 2017-2021 period. The sample in this study used a saturated sampling technique so that sample data were obtained from 27 districts and cities consisting of 18 districts and 9 cities with a total sample data of 135. The results of this study partially show that the number of members has no significant effect on the remaining business results. Own capital and business volume have a significant effect on the remaining operating results. Meanwhile, it simultaneously shows that the number of members, own capital and business volume have a significant effect on the remaining business results.

Strategi Lokalisasi PKL : Peranan Pemerintah Kabupaten Pamekasan Dalam Meningkatkan Perekonomian Daerah

Wahyu Maulana — 2024-06-27

The aim of this research is to see how the localization strategy for street vendors in Pamekasan district can improve the regional economy. This is not without reason because street vendors are a form of business in the informal sector whose existence has a significant impact on the regional economy and there are efforts from the regional government itself to encourage the informal sector by achieving quite large numbers during its term of office so that this to be sustainable and synergistic. This is certainly not easy considering that there are still many problems that need to be resolved so as to provide mutually beneficial joint solutions. This research is felt urgent to be implemented considering that there is still a lot of "homework" that must be completed. The research object is the street vendor association in Pamekasan district. Qualitative descriptive method used in this research. The sampling technique for street vendors in each community uses techniques purposive sampling. The results of research regarding the localization strategy carried out by the Pamekasan district government were that a special area for street vendors (zoning model) was formed which was spread across several points including: 1. The "Sae Salera" area; 2. The "Sae Rassah" area and 3. The "Food Colony" area. It is hoped that these three areas will become one of the solutions and part of the strategy carried out by the Pamekasan district regional government.

Analisis Risiko Kredit Bermasalah terhadap Return On Equity (ROE)

Wahyudin Wahyudin — 2024-06-27

This research aims to find out how risk management is implemented by the KSU Cultivation Savings and Loans Unit to minimize the increasing loan risk, as well as to prove that there is a relationship between Loan Risk and Return On Equity (ROE) at the KSU Cultivating Savings and Loans Unit. The types of data used in research are primary data and secondary data. Data collection techniques include observation, interviews and literature study. The KSU Budidaya Savings and Loans Unit has implemented a risk management process including identifying risks, measuring risks and managing risks. And also in the strategy for handling credit risk in the Savings and Loans Unit, the cooperative has implemented the 5C principle (Character, Capacity, Capital, Condition and Collateral) in providing loans. From the results of the relationship between Loan Risk (X) and Return On Equity (ROE) (Y), it is known that r = 0.41, which means that credit risk and ROE have a fairly strong or fairly close relationship. Thus, it can be said that if loan risk increases, the ROE level will decrease, and conversely, if loan risk decreases, this will be followed by an increase in the ROE level.

Literasi dan Inklusi Keuangan Pengusaha Lokal Anyaman di Sumba Timur

Lusianus Kelen — 2024-06-27

Financial literacy and inclusion are the keys to business success, especially in managing finances well. This research aims to provide an overview of financial literacy and inclusion of local woven entrepreneurs in East Sumba Regency. The sample used was 78 respondents using a purposive sampling technique, spread across three weaving centers in East Sumba Regency, namely Mbatakapidu Village, Malumbi Village, and Kotak Kawau Village, using descriptive analysis techniques. The conclusion of this research is that the level of literacy understanding and financial inclusion of local woven entrepreneurs in East Sumba Regency is categorized as good, but the financial practices carried out by entrepreneurs tend to be carried out less well.

Pengaruh Promosi Melalui Media Sosial dan Word of Mouth Terhadap Minat Kunjungan Ulang Pasien

Ceria Febiana — 2024-06-27

The purpose of this study was to determine the effect of promotions through social media and word of mouth on the intention to revisit PINDAD Hospital patients, with a patient population of PINDAD Hospital with a sample of 100 respondents taken by purposive sampling method. Data was collected by distributing questionnaires directly and also using the Google form. After the validity and reliability tests were carried out, the analysis was carried out with the classical assumption test, multiple linear regression analysis tests, the coefficient of determination, the f test and t test. The results showed that promotions with social media and word of mouth had a positive and significant effect on patient repeat visits, which means that if promotions with social media and word of mouth were increased, the patient's repeat visits would also increase significantly.

Analisis Faktor-Faktor yang Memengaruhi Return pn Asset serta Manfaat Ekonomi Anggota Koperasi

Anggita Rahmi — 2024-06-27

This study aims to explain the factors that influence the decline in return on assets and the economic benefits obtained by cooperative members. This research was conducted with the object of the trading business unit of Sumber Tani Mandiri Agricultural Cooperative. In this study, the method used is a case study by collecting data and direct observation on the object of research and then analyzing it in depth. The measuring instrument to determine the factors that influence the decline in return on assets uses net profit margin and total asset turnover. Meanwhile, direct economic benefits are measured by comparing prices in cooperatives and non-cooperatives. In addition, the economic benefit of direct members is analyzed by distributing questionnaires to cooperative members as respondents. Then, for indirect economic benefit, it was measured by calculating the remaining operating results of the members' share. The results showed that the turnover of total assets from 2018 to 2022, so that the turnover of total assets can be said to be effective because the turnover is getting faster. However, when viewed from the development of net profit margin, it is considered inefficient because the amount of net profit margin generated tends to decrease due to increased expenses or costs incurred. The amount of net profit margin generated in 2018 to 2022. Thus, the factors that influence the decrease in return on assets are due to expenses or costs that have increased more than revenue from sales. The direct economic benefits in the form of price benefits offered by cooperatives are cheaper than the prices offered by non-cooperatives. However, for indirect economic benefits in the form of the remaining results of operations has decreased from the previous year.

Pengaruh Team Member Exchange, Komptensi terhadap Produktivitas Kerja dengan Kepuasan Kerja sebagai Variabel Intervening

Garwa Faiza — 2024-06-27

This research aims to analyses the influence of Team Member Exchange (TMX) and Competency on the Work Productivity of PT Techmicron Batam City with Job Satisfaction as an intervening variable. Data was collected from 100 employees of PT Techmicron Batam City using a questionnaire. The data analysis techniques used are multiple linear regression and Structural Equation Modelling (SEM). The research results show that Team Member Exchange (TMX) has a positive but not significant effect on Employee Work Productivity, Team Member Exchange (TMX) has a positive and significant effect on Job Satisfaction, Competency has a positive and significant effect on Employee Work Productivity, Competency has a positive and significant effect on Employee Job Satisfaction, Job Satisfaction has a positive and significant effect on the Work Productivity of PT Techmicron Batam City Employees. The implications of this research are the importance of compensation in building job satisfaction so that it can increase employee work productivity, as well as the importance of building Team Member Exchange (TMX) relationships in increasing employee job satisfaction.

The Psychology of Saving : How Mindset Impacts Financial Competence

Ahmad Fauzi — 2024-06-27

This study investigates the dynamics of financial competence among customers and employees of Bank BNI, focusing on the roles of mindset, saving behavior, and financial knowledge. Using a quantitative research design with a sample size of 100 participants selected through random sampling, data were analyzed using Smart PLS for path analysis. The findings reveal significant direct relationships: mindset positively influences both financial knowledge (FK) and financial competence (FC), while saving behavior directly enhances FC. Additionally, indirect effects show that both mindset and saving behavior contribute to FC through their positive impacts on FK. These results highlight the critical importance of psychological factors and proactive financial behaviors in shaping individuals' financial capabilities. For Bank BNI, promoting a positive financial mindset and supporting disciplined saving practices could effectively enhance financial literacy and decision-making among stakeholders. Future research could explore additional variables and interventions to further refine strategies for fostering financial competence across diverse demographic groups.

Dampak Kualitas Pelayanan terhadap Keputusan Pembelian di Indomaret Garut dalam Era Modernisasi Ritel

Taofik Hidayat — 2024-07-02

ABSTRAK

Industri ritel kini menghadapi tantangan besar di era modernisasi yang didorong oleh perkembangan teknologi digital. Penelitian ini menganalisis pengaruh kualitas pelayanan terhadap keputusan pembelian di Indomaret Garut menggunakan pendekatan kuantitatif dengan metode deskriptif dan asosiatif. Sampel penelitian terdiri dari 92 konsumen member yang dipilih melalui Simple Random Sampling. Data dikumpulkan melalui kuesioner dan dianalisis dengan IBM SPSS 25 for Windows. Hasil penelitian menunjukkan hubungan kuat antara kualitas pelayanan dan keputusan pembelian dengan koefisien korelasi 0,728. Analisis koefisien determinasi mengungkap bahwa kualitas pelayanan berkontribusi sebesar 53% terhadap keputusan pembelian, sementara 47% dipengaruhi faktor lain seperti harga, fasilitas, dan kualitas produk. Uji hipotesis menunjukkan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, dengan thitung 10,078 yang lebih besar dari ttabel 2,925 dan signifikansi 0,000. Penelitian ini mendukung studi sebelumnya yang menekankan pentingnya kualitas pelayanan dalam keputusan pembelian konsumen. Implikasi praktis meliputi investasi dalam pelatihan karyawan, pemanfaatan teknologi, penelitian berkala, peningkatan program loyalitas, serta kolaborasi dengan pemasok. Strategi-strategi ini dapat meningkatkan kepuasan konsumen dan memastikan pertumbuhan berkelanjutan di masa depan, memberikan wawasan penting bagi manajemen untuk meningkatkan kualitas pelayanan.

Kata Kunci: Kualitas Pelayanan, Keputusan Pembelian

ABSTRACT

The retail industry is now facing big challenges in the era of modernization driven by developments in digital technology. This research analyzes the influence of service quality on purchasing decisions at Indomaret Garut using a quantitative approach with descriptive and associative methods. The research sample consisted of 92 consumer members selected through Simple Random Sampling. Data was collected through questionnaires and analyzed using IBM SPSS 25 for Windows. The research results show a strong relationship between service quality and purchasing decisions with a correlation coefficient of 0.728. Analysis of the coefficient of determination reveals that service quality contributes 53% to purchasing decisions, while 47% is influenced by other factors such as price, facilities and product quality. Hypothesis testing shows that service quality has a positive and significant influence on purchasing decisions, with a tcount of 10.078 which is greater than a ttable of 2.925 and a significance of 0.000. This research supports previous studies which emphasize the importance of service quality in consumer purchasing decisions. Practical implications include investment in employee training, use of technology, regular research, improved loyalty programs, and collaboration with suppliers. These strategies can increase consumer satisfaction and ensure sustainable growth in the future, providing important insights for management to improve service quality.

Keywords: Service Quality, Purchasing Decisions