Peran Self-Brand Connection, Customer Brand Engagement, dan Electronic Word of Mouth terhadap Brand Co-Creation. Coopetition : Jurnal Ilmiah Manajemen , [S. l.], v. 16, n. 3, p. 877–888, 2025. DOI: 10.32670/89a1pz97. Disponível em: https://journal.ikopin.ac.id/index.php/coopetition/article/view/5630. Acesso em: 23 oct. 2026.