Strategi Peningkatan Akses Pasar Bagi UMKM Anggota Koperasi PLUT.

Abstract

This study is motivated by the importance of market access for MSMEs to compete amidst the increasingly rapid development of the digital economy and modern retail. One of the main challenges faced by MSMEs is the limited ability to market their products widely, especially to larger retail markets such as modern retail chains. The purpose of this study is to determine the strategies implemented by UPTD PLUT KUMKM with PLUT Cooperatives Sukabumi Regency for local MSMEs as a members. The research method uses a qualitative approach with data collection techniques through literature studies, interviews, and field observations. The results show that the existence of the UPTD PLUT KUMKM is able to be an effective facilitator and companion for MSMEs, especially in expanding marketing networks, improving product quality, and strengthening competitiveness in the modern market. The partnership strategy with Griya retail provides opportunities for MSMEs to enter a wider market distribution, although there are still obstacles in the aspects of supply consistency, limited capital, and improving product quality standards. In conclusion, the role of PLUT KUMKM through the PLUT Cooperative is very significant in bridging MSMEs to the modern market through partnerships, so that ongoing support from the government and retailers is needed so that this positive impact can continue to be increased.
Keywords: PLUT KUMKM, cooperative, MSME, market access, partnership