Pengaruh Kualitas Produk Dan Penerapan Nilai Islam Terhadap Kepuasan Nasabah (Studi Pada BMT Al-Hijrah Bukittinggi)
DOI:
https://doi.org/10.32670/ht.v2iSpesial%20Issues%203.1492Keywords:
Product Quality, Application of Islamic Values, Customer SatisfactionAbstract
Product Quality and Application of Islamic Values can affect customer
satisfaction, because customer satisfaction can be used as a marketing strategy
design in Financial Institutions. The purpose of this study is to measure the
effect of product quality and the application of Islamic values on customer
satisfaction and which of these two variables has more influence on customer
satisfaction at BMT Al-Hijrah Bukittinggi. In this study, the data collection
method used was primary data or by distributing questionnaires filled out by
BMT Al-Hijrah Bukittinggi customers. The analytical technique used in this
research is to use the data normality test, validity and reliability test, and
hypothesis testing. From the results of data analysis, it can be concluded that
the product quality variable has a significant effect on customer satisfaction
with a significant level of 0.000, then the variable application of Islamic values
to customer satisfaction at BMT Al-Hijrah Bukittinggi with a significant level of
0.000.
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