Christian, Avi, and Nila Krisnawati Hidayat. “The Impact of Media Selection on Advertising Effectiveness an Empirical Study from the Consumer Behavior Perspective”. Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan 4, no. 11 (June 25, 2022): 4983–4991. Accessed April 13, 2025. https://journal.ikopin.ac.id/index.php/fairvalue/article/view/1857.