[1]
“PENGARUH BRAND IMAGE, POINT OF DIFFERENT, DAN POINT OF PARITY TERHADAP BRAND LOYALTY iPHONE PADA KONSUMEN DI JAKARTA UTARA”, JA, vol. 4, no. 4, pp. 1280–1297, Nov. 2021, doi: 10.32670/fairvalue.v4i4.810.