Christian, Avi, and Nila Krisnawati Hidayat. 2022. “The Impact of Media Selection on Advertising Effectiveness an Empirical Study from the Consumer Behavior Perspective”. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan 4 (11):4983-91. https://doi.org/10.32670/fairvalue.v4i11.1857.