KAMALUDIN, A. .; MUHAMMAD IQBAL NURFAUZAN. Keputusan pembelian konsumen buku k13 PT Gramedia di Indramayu, Jawa Barat di tinjau dari perspektif brand equity dan relationship marketing. Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan, [S. l.], v. 4, n. Spesial Issue 5, p. 2119–2126, 2022. DOI: 10.32670/fairvalue.v4iSpesial Issue 5.1708. Disponível em: https://journal.ikopin.ac.id/index.php/fairvalue/article/view/1708. Acesso em: 22 jul. 2024.