DAHLAN, divankaamelia; ALIMUDDIN RIZAL RIVAI. PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES (SMMA) TERHADAP BRAND EQUITY SERTA DAMPAKNYA PADA E-WOM DAN KOMITMEN RELASIONAL. Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan, [S. l.], v. 4, n. Spesial Issue 3, p. 1609–1623, 2022. DOI: 10.32670/fairvalue.v4iSpesial Issue 3.889. Disponível em: https://journal.ikopin.ac.id/index.php/fairvalue/article/view/889. Acesso em: 22 jul. 2024.