SARAH AZALIA COSINA. PENGARUH BRAND IMAGE, POINT OF DIFFERENT, DAN POINT OF PARITY TERHADAP BRAND LOYALTY iPHONE PADA KONSUMEN DI JAKARTA UTARA. Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan, [S. l.], v. 4, n. 4, p. 1280–1297, 2021. DOI: 10.32670/fairvalue.v4i4.810. Disponível em: https://journal.ikopin.ac.id/index.php/fairvalue/article/view/810. Acesso em: 3 jul. 2024.