PERENCANAAN STRATEGI PUBLIC RELATIONS DALAM MEMBENTUK CORPORATE BRANDING NET. SEBAGAI TELEVISI MASA KINI

Abstract

In this global era of digitalization, it turns out that television is still the strongest
mass media among other medias. NET., one of Indonesian television stations
utilize this digital phenomenon as the program distribution process which
includes using multiplatform. NET. utilize multiplatform as one of its public
relations strategy to form its corporate branding as Televisi Masa Kini. NET. as a
relatively young television stasion in Indonesian television industry has
succeeded in becoming top of mind in the mind of people. Therefore, researchers
interested to make this research of public relations strategy that used by NET.’s
public relations in order to form its corporate branding as Televisi Masa Kini by
using qualitative approach and in-depth interviews. The result of this research is
that NET. used all the steps in public relations strategy planning that has four
phases which is formative research, strategy, tactics, and evaluative research
that includes nine steps and it’s able to help NET. form its corporate branding as
Televisi Masa Kini. The findings in this research is NET. Good People, which is
one of the NET.’s public relations program as one of the most effective public
relations stategy to form NET.’s corporate branding as Televisi Masa Kini.