ANALISIS KOMPARATIF TINGKAT KEPUASAN MAHASISWA TERHADAP KUALITAS PELAYANAN BSI PERBANKAN LANGSUNG DAN MOBILE BANKING PADA MAHASISWA IAIN LHOKSEUMAWE ANGKATAN 2017

Abstract

Technological progress has its own role for financial institutions, including BSI in
order to provide excellent service to customers. Productive customer assessments
and responses in this case students are very important. This study aims to
determine the difference in the level of student satisfaction with the quality of BSI
direct banking services with BSI mobile banking. This research is a field research
with a mixed method approach and is comparative in nature. The population in the
study were all students of IAIN Lhokseumawe class of 2017 who were BSI bank
customers as many as 280 respondents were selected based on purposive sampling.
Data collection methods used were questionnaires, interviews, and documentation.
The results of the study through the help of SPSS 21 for windows, the U test
showed differences in responses in the eyes of students with a significance value
(2-tailed) of 0.000 which means 0.000 < 0.05 then H0 is rejected and H1 is
accepted..