PRODUCT STANDARDIZATION AT KRS

Authors

  • Cheryl Marlitta Stefia Universitas Kristen Duta Wacana

DOI:

https://doi.org/10.32670/fairvalue.v4i4.822

Keywords:

Operation process, Lean Six Sigma, EOperation

Abstract

In Indonesia, the food industry is one of the sectors that support the increase in
the value of the national investment, the Ministry of Industry noted, throughout
2018, the food and beverage industry can grow 7.91% or exceed the national
economic growth of 5.17%. According to the Indonesian Franchise Association,
this food industry trend is in line with the increasing interest in franchising.
Encouraged to participate in advancing the Indonesian economy, KRS seeks to
undertake all franchise offers submitted by loyal KRS customers. There are 19
franchise offers throughout Indonesia. Accepting challenges in developing
business, KRS wants to ensure that products from KRS are well standardized so
that it does not damage the excellent image that KRS has built. Therefore, the
purpose of this research is to know and implement standardization procedures for
products to maintain uniformity of quality wherever KRS products are sold
throughout Indonesia.The approach that will be used in this study begins with an
internal analysis consisting of the VRIO Framework and Value Chain. After
conducting an internal analysis, the research will proceed with analyzing external
problems, namely Porter 5 forces and PESTLE. TOWS Matrix, Value Proposition,
and SIPOC to Lean Six Sigma with DMAIC tools as a combination of Six Sigma
and Lean concepts. The main causes of problems faced by KRS are the poor
performance of part-workers, ineffective distribution of information, and very
manual and administrative processes that are very ineffective and
inefficient.Solutions and improvements that can be applied to improve the
efficiency of the operation process are the creation of an E-Operation application,
the benefits to be gained include increased transparency and accountability,
integration of all the divisions involved and access tracking in real-time. Training
and contract binding can be done to improve the human resource division, and
finally, the solution offered to address the problem of information distribution is
to fill vacant positions, namely the coordinator who mediates between the central
kitchen and the part workers

References

Adom, D., Hussein, E. K., & Agyem, J. A. (2018, January). Theoritical and

Conceptual Framework: Mandatory Ingredients of a Quality Research.

Research Gate , 7(1), 439.

BPS. (2016). PRDP structure and economic growth. Retrieved from Badan Pusat

Statistik : https://www.bps.go.id/statictable/2014/09/08/1026/2000-

html

BPS. (2017) The population of Yogyakarta, Retrived from Badan Pusat Statistik :

https://yogyakarta.bps.go.id/dynamictable/2017/08/02/32/jumlah-pendudukmenurut-kabupaten-kota-di-d-i-yogyakarta-jiwa-.htmlhttps://kemenperin

.go.id/ artikel/18465/Industri-Makanan-dan-Minuman-Masih-Jadi-Andalan

Camp, R. C. (2006). Benchmarking: The Search for Industry Best Practices That

Lead to Superior Performance. Abingdon, Oxfordshire, United Kingdom:

Taylor & Francis Inc.

CESSDA. (2018, January 1). Qualitative Coding. Retrieved from Cessda Training:

https://www.cessda.eu/Training/Training-Resources/Library/DataManagement-Expert-Guide/3.- Process/Qualitative-coding

Deloitte Consumer Insights survey (2015) with the title “Consumer Insights

Capturing Indonesia’s latent markets’, https://www2.deloitte.com/ph/en

/pages/consumer-business/articles/consumer-insights-id- 2015.html

Denison, Daniel R.1990. Corporate Culture and Organizational Effectiveness. NY.

John Willey & Sons.

Clark, T., Osterwalder, A., & Pigneur, Y. (2012). Business Model You: A One-Page

Method For Reinventing Your Career. London : Wiley.

Creswell, J. (2009). Research Design: Qualitative, Quantitative, and Mixed Method

Approach. Los Angeles: Sage Publications.

Envato. (2019, January 1). 10 Instagram Stories - Healthy Food. Retrieved from

Envato Elements: https://elements.envato.com/10-instagram-storieshealthy-food- C5K23X

Fenner, S. (2016, May 5). Study.com . Retrieved from Promotion Strategies in

Marketing: Examples & Concept: https://study.com/academy/lesson/

promotion- strategies-in-marketing-examples-lesson- quiz.html

Grey Campus, 2018, A Brief introduction to Lean Six Sigma. Available at:

https:www.greycampus.com/quality-management/a-brief-introduction-tolean-and-six-sigma

Griffin, T. (2019, January 1). 12 Things about Product-Market Fit. Retrieved from

Andreessen Horowitz: https://a16z.com/2017/02/18/12-things-aboutproduct- market-fit/

Elsevier, 16-25. Hartarto, A. (2018, February 7). (Kompas.com, Interviewer)

Hartono, S. H. (2017, December 26). Terungkap, Ini Alasannya Kenapa

Orang

Hitt, M. A., Ireland,R.D.,&Hoskisson,R. E. (2015). Strategic Management:

Competitiveness & Globalization. Singapore: Cengage Learning Asia Pte

Ltd.

Jacobs, F. R., & Chase, R. B. (2014). Operations and Supply Management .

Maidenhead, United Kingdom: McGraw-Hill Education.

Katadata.co.id with the title "Transaction of Franchise Industry Predicted to Grow to

% This Year", https://katadata.co.id/berita/2018/07/20/transaksi-industriwaralaba-dip predict-tumbuh-adap- 15 years

Kemenperin. (2018). Industri Makanan dan Minuman Masih Menjadi Andalan,

Retrived from https://kemenperin.go.id/artikel/18465/Industri-Makanandan-Minuman-Masih-Jadi-Andalan

Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New Delhi:

New Age International.

Osita, I. C., & Justina, N. (2014). Organization’s stability and productivity: the role

of SWOT analysis an acronym for strength, weakness, opportunities, and

threats. International Journal of Innovative and Applied Research, II(9), 23-

Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., & Papadakos, T. (2014). Value

proposition design: how to create products and services customers want.

London : Wiley.

Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation . New Jersey :

John Wiley & Sons Inc. Percy, L. (2008). Strategic Integrated Marketing

Communication . Burlington : Elsevier Inc.

Pickton, D., & Broederick, A. (2005). Integrated Marketing Communication . New

Jersey : Prentice Hall Porter, M. E. (1980). Competetive Strategy:

Techniques for Analyzing Industries and Competitors .

“Porter‟s Five Forces,” https://www.mindtools.com/pages/article/newTMC_08.htm

businessnewsdaily, “Porter‟s Five Forces: Analyzing the Competition

Porter. (2008). The Five Competition Forces that Shape Strategy. Boston: Harvard

Business School Publishing. Prahara, H. (2018, September 27). Cerah, Masa Depan

Industri Makanan dan Minuman di Indonesia . (M. Gewati, Editor)

Retrieved from Kompas.com : https://ekonomi.kompas.com

/read/2018/09/27/150000226/cerah-masa-depan- industri-makanan

dan-minuman-di-indonesia

Ritson, N. (2011). Strategic Management. Copenhagen: Ventus Publishing ApS.

Rothaermel, F. (2013).

Strategic Management Concepts. New York: McGraw-Hill. Sabarella, Komalasari,

W., Wahyuningsih, S., Manurung, M., Herwulan, M.,

Sehusman, . . . Rinawati. (2017). Konsumsi Pangan (Vol. II). (Abiyadun, Ed.) Jakarta : Pusat Data dan Sistem Informasi Pertanian . Sari, F. M. (2019, January 31).

Peluang Bisnis Makanan yang Menjanjikan di 2019. Retrieved from

Liputan 6.com: https://www.liputan6.com/bisnis/read/3881373/7- peluangbisnis-makanan-yang- menjanjikan-di-2019

Sekaran, U., & Bougie, R. (2011). Research Methods for Business . Chicester, West

Sussex, South-East England: John Wiley & Sons Ltd.

Theworldbank, “Perkembangan Triwulanan Perekonomian Indonesia : Naik

Peringkat” Retrived:

http://www.worldbank.org/in/country/indonesia/publication/indonesiaecon

omic-quarterly-june-2017

Tribunnnews, “BI: Pertumbuhan Ekonomi Indonesia 2017 di angka 5.05 persen.

Retrived from: http://www.tribunnews.com/bisnis/2017/12/28/bipertumbuhan-ekonomi-indonesia- 2017-di-angka-505- persen

Tribunnnews, “Kemenpar dukung pengembangan wisata kuliner Yogyakarta.”

Retrived from: https://jogja.tribunnews.com/2017/10/08/kemenpar-dukungpengembangan-wisata-kuliner-kota- yogyakarta

Valuationacademy, “Porter‟s Five Forces-Competitive Rivalry Among Existing

Firms, Retrived from http://valuationacademy.com/competitive-rivalryamong-existing-firms/www.99.co(formerlyurbanindo.com)

Vipond, T., Dorian, L., Powell, S., Sanders, J., & Spendelow, R. (2019, January 1).

Bargaining Power of Suppliers. Retrieved from CFI :

https://corporatefinanceinstitute.com/resources/knowledge/strategy/bargain

ing- power-of-suppliers/

Walker, G., & Madsen, T. L. (2015). Modern Competetive Strategy. Ohio : McGrawHill Education . Weihrich, H. (1982). The TOWS matrix—A tool for

situational analysis. Longe Range Planning, 54-66.

Wheatley, B. (2016, April 28). 8 Food Culture Trends Transforming the Food and

Beverage Business . Retrieved from Emergent: http://www.e

mergenthealthyliving.com/2016/04/28/8-food-culture-trends- transformingthe-food-and-beverage-business/ Qualitative Health Research, VII(21), 875-

Yin, R. (1984). Case Study Research: Design and Methods.

Downloads

Published

2020-07-20

How to Cite

Cheryl Marlitta Stefia. (2020). PRODUCT STANDARDIZATION AT KRS. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 3(1), 155–167. https://doi.org/10.32670/fairvalue.v4i4.822