EFEK IMPRESI COVID 19 SERTA KESIAPAN TEKNOLOGI INFORMASI UMKM OLE-OLE KHAS MALUKU

Abstract

This study aims to provide an overview of the impact of covid 19 and technological
readiness by Micro, Small and Medium Enterprises typical Maluku souvenirs in the city
of Ambon. The research was conducted on 42 typical Moluccan ole-ole businesses in
Ambon City. 13 of them are shops that sell all typical Moluccan ole-ole products, the
remaining 29 are ole-ole shops with shell decorations. The results of the study found that
in general the readiness of information technology (IT) by MSMEs was at a low level.
Many factors hinder IT readiness, such as human resources, technology resources and
lack of working capital. SMEs that use IT are still at the operational or opportunistic
level, and have not yet reached the strategic level. Moreover, in this condition, this paper
also provides several recommendations to improve IT readiness by MSMEs with policy
interventions and the implementation of several programs.