Pengaruh advertising terhadap purchasing intention
Keywords:
Advertising, Purchasing intention, The development of the restaurant industry, National incomeAbstract
The development of the restaurant industry is still an important sector in increasing national income. This study aimed to determine the effect of advertising on purchasing Intention in KFC Metro Bandung customers. In conducting this research, the writer uses a descriptive method. Field research (field research), namely conducting research directly to consumers by distributing questionnaires. The results of this study show a strong relationship between KFC Advertising and Consumer Purchasing Intention, and based on the calculation of the coefficient of determination, a value of 30.14 is obtained. This shows that KFC Advertising influences consumer Purchasing Intention
References
Alma, Buchari. 2007. Manajemen Pemasaran dan Pemasaran Jasa. Edisi Revisi. Bandung : CV. Alfabeta
Kotler, Philip. 2003. Manajemen Pemasaran. Edisi 11. Jilid 1. New Jersey : Prentice Hall.
Kotler dan Gary Amstrong. (2016). Dasar-dasar Pemasaran.Jilid 1, Edisi Kesembilan.Jakarta: Erlangga. p125
Kotler, Philip and Kevin Lane Keller, 2016. Marketing Managemen, 15th Edition,. Pearson Education,Inc.
Malhotra, Naresh, K., (2012). Marketing Research an Applied Orientation (United States: Pearson Education, sixth edition, p. 93-378
Mc. Carthy, E. Jerome dan William D Perreault Jr. 2002. Dasar-Dasar Pemasaran. Edisi Kelima. Jakarta : Erlangga
Nazir, Mohammad. 2003. Metode Penelitian. Cetakan Kelima. Bogor Selatan : Penerbit Ghalia Indonesia.
Riduwan. 2004. Rumus dan Data dalam Aplikasi Statistika. Bandung : CV. Alfabeta.
Saladin, Djaslim. 2007. Intisari Pemasaran dan Unsur-unsur Pemasaran. Bandung : Linda Karya.
Sciffman, Leon. G. Leslie. Lazar Kanuk. 2007. Perilaku Konsumen . Edisi 7. Jakarta : PT. Indeks
Simamora, Bilson. 2004. Riset Pemasaran. Cetakan Pertama. Jakarta : PT. Gramedia Pustaka Utama.
Soermanagara, Raden. 2006. Strategic Marketing Communication. Bandung : CV. Alfabeta
Sugiyono. 2003. Metode Penelitian Bisnis. Edisi Keenam. Bandung : CV.Alfabeta
Swastha, Basu dan Irawan. 2003. Manajemen Pemasaran Modern. Yogyakarta: Liberty.
Tjiptono, Fandy. 2008. Strategi Pemasaran. Edisi 3. Yogyakarta : Andi Yogyakarta.
Zulganef. 2008. Metode Penelitian Sosial dan Bisnis. Cetakan Pertama. Yogyakarta : Graha Ilmu.
