Pengaruh kualitas produk, desain dan harga terhadap keputusan pembelian konsumen Andreas Menswear

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Vol. 4 No. Spesial Issue 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Published: Sep 25, 2022
Keywords:
Product Quality,
Design,
Price,
Purchasing Decision

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Dede Hertina
Universitas Widyatama
Alifa Apriansyah
Universitas Widyatama
Ari Wirawan
Universitas Widyatama

Abstract

The purpose of this study was to determine the effect of product quality, design, and price on consumer purchasing decisions at the Andreas Menswear company. This study uses the associative method to determine the relationship between one variable and another. Data were taken using a questionnaire, through validity testing, reliability testing, multiple regression analysis test, and hypothesis testing through t test. The results showed that product quality, design, and price had an effect on consumer purchasing decisions for Andreas Menswear.

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Hertina, D. ., Apriansyah, A. ., & Wirawan, A. . (2022). Pengaruh kualitas produk, desain dan harga terhadap keputusan pembelian konsumen Andreas Menswear. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(Spesial Issue 5), 2302–2309. Retrieved from https://journal.ikopin.ac.id/index.php/fairvalue/article/view/3145
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