Market Orientation Strategy In Improving Company Performance In The Logistics Industry In Jabodetabek

Main Article Content

S. Syahyono

Abstract

This study uses industrial logistics companies as a unit of analysis, with a sample of 100 distribution companies in Jabodetabek. This research is a verification study with an explanatory survey. Data analysis used the Structural Equation Model (SEM) with the Partial Least Square (PLS) approach through the SmartPLS software. The research findings are that markets are oriented, and marketing performance tends to be quite high but not ideal. A strategic market orientation model of marketing performance moderated by environmental vulnerability The results of this study also indicate that market orientation has a positive effect on marketing performance. In this research model, market orientation strategy influences marketing performance. 

Article Details

How to Cite
Syahyono, S. . (2023). Market Orientation Strategy In Improving Company Performance In The Logistics Industry In Jabodetabek. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 3(1). https://doi.org/10.32670/fairvalue.v3i1.2976
Section
Articles

References

Albaladejo, M., & Romijn, H. (2001). Determinants of innovation capability in small UK firms. ECIS working paper No. 00.13.

Barney, J. (2007). Gaining and sustaining competitive advantage (3rd ed.). Upper Saddle River: Pearson Education.

Bratti, M., & Felice, G. (2009). Export and product innovation at the firm level. MPRA Paper, 18915.

Byukusenge, E., Munene, J., & Orobia, L. (2016). Knowledge management and business performance: mediating effect of innovation. Journal of Business and Management Sciences, 4(4), 82-92.

Castillo L., Salem D., Guasch J. (2012), Innovative and Absorptive Capacity of International Knowledge, Policy Research Working Paper No. 5931, The World Bank, Washington

Chakravarthy, B. (1997). A new strategy framework for coping with turbulence. MIT Sloan Management Review, 38(2), 69.

Chen, Y. S., Lin, M. J. J., & Chang, C. H. (2009). The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets. Industrial marketing management, 38(2), 152-158.

Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Mahwah, New Jersey: Lawrence Erlbaum Associates.

Chirico, F. (2008). Knowledge accumulation in family firms: Evidence from four case studies. International Small Business Journal, 26, 433–462.

Cohen, J. (1988). The effect size index: d. Statistical power analysis for the behavioral sciences, 2, 284-288.

Cohen, W. M. & Levinthal, D. A. (1990). Absorptive capacity: a new perspective on learning and innovation. Administrative Science Quarterly , 35(1), 128-152.

Cohen, W. M., & Levinthal, D. A. (1989). Innovation and learning: The two faces of R & D. The Economic Journal, 99(397), 569-596.

Cooke, P. (2013). Transition regions: green innovation and economic development. In Cooperation, clusters, and knowledge transfer (pp. 105-125). Springer, Berlin, Heidelberg.

Deshpandé, R., Farley, J. U., & Webster Jr, F. E. (1993). Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis. Journal of marketing, 57(1), 23-37.

El-Bassiti, L. (2016). Continuous Performance Improvement of Innovation : Bridging the Gap between Creativity and Measurement. In International Business Information Management Conference (28th IBIMA) (pp. 4248–4262). Spain.

Ernst, D., & Center, E. W. (2018). Beyond Value Capture—Exploring Innovation Gains from Global Networks. Megaregionalism 2.0: Trade and Innovation Within Global Networks, (67), 55.

Fiorentino, R. (2010). Performance measurement in strategic changes. In M.J Epstein, J.-F. Manzoni, & A. Davila (Eds.), Performance Measurement and management control: Innovative Concepts and practise (pp. 253–283), Bingley: Emerald Group Publishing Limited.10.1108/smfa.

Florini A., Lai H., Tan Y. (2012), China Experiments: From Local Innovations to National Reform. Washington: Brookings Institution.

Gunawan, A. (2019). Industri Perbankan Tumbuh Melambat di 2019. CNBC Indonesia

Han, M. (2007). Achieving superior internationalization through strategic ambidexterity. Journal of Enterprising Culture, 15(01), 43-77.

Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. Journal of marketing, 57(3), 53-70.

Kaplan, R. S., & Norton, D. P. (2008). The execution premium: Linking strategy to operations for competitive advantage. Harvard Business Press.

Kim, L. (1998). Crisis construction and organizational learning: Capability building in catching-up at Hyundai Motor. Organization Science, 9(4), 506–521.

Kneller R., Stevens P. (2006), Frontier Technology and Absorptive Capacity: Evidence from OECD Manufacturing Industries, Oxford Bulletin of Economics and Statistics, 68(1), 1-21.

Kuhn, J. S., & Marisck, V. J. (2010). Action learning for strategic innovation in mature organizations: Key cognitive, design and contextual considerations. Action Learning: Research and Practice, 2, 27–48.

Lee, D. H., Dedahanov, A. T., & Rhee, J. (2015). Moderating role of external networks and mediating effect of innovation performance on the relationship between technology orientation and firm performance. Asian Journal of Technology Innovation, 23(3), 321-334.

Löfsten, H. (2014), Product innovation processes and the trade-off between product innovation performance and business performance. European Journal of Innovation Management, 17(1), 61-84.

Montinari, L., & Rochlitz, M. (2014). Absorptive capacity compared: evidence from sectoral data of oecd, Asian and Latin American countries. Applied Econometrics and International Development, 14(2), 25-46.

Munir, M. (2019). Analisis Pengaruh CAR, NPF, FDR dan Inflasi terhadap Profitabilitas Perbankan Syariah di Indonesia. Ihtifaz: Journal of Islamic Economics, Finance, and Banking, 1(2), 89-98.

Nawaz, M. S., Hassan, M., & Shaukat, S. (2014). Impact of knowledge management practices on firm performance: Testing the mediation role of innovation in the manufacturing sector of Pakistan. Pakistan Journal of Commerce and Social Sciences, 8, 99-111.

Nolsøe-Grünbaum, N., & Stenger, M. (2013). Dynamic capabilities: do they lead to innovation performance and profitability?. IUP Journal of Business Strategy, 10(4).

OECD. (2005). Oslo manual - guidelines for collecting and interpreting innovation data. Paris: OECD Publishing.

Otieno, O. C., Liyala, S., Odongo, B. C., & Abeka, S. (2016). Theory of Reasoned Action as an Underpinning to Technological Innovation Adoption Studies. World Journal of Computer Application and Technology, 4(1), 1–7.

Prajogo, D. I., & Sohal, A. S. (2006). The integration of TQM and technology/R&D management in determining quality and innovation performance. Omega, 34(3), 296-312.

Putri, A. D., & Dewi, A. S. (2019). Pengaruh Good Corporate Governance Dan Leverage Terhadap Kinerja Keuangan Pada Perbankan Yang Terdaftar Di BEI.

Rahman I A, Memon A H, Abdul Azis, A A & Abdullah N H. (2013). Modeling causes of cost overrun in large construction projects with partial least square-SEM approach: Contractor’s perspective. Res. J. Appl. Sci. Eng. Technol. 5(6): 1963–1972.

Seçme, N. Y., Bayrakdaroğlu, A., & Kahraman, C. (2009). Fuzzy performance evaluation in Turkish banking sector using analytic hierarchy process and TOPSIS. Expert systems with applications, 36(9), 11699-11709.

Simsek, Z., Heavey, C., Veiga, J. F., & Souder, D. (2009). A typology for aligning organizational ambidexterity's conceptualizations, antecedents, and outcomes. Journal of Management Studies, 46(5), 864-894.

Wagner, S. M. (2010). Supplier traits for better customer firm innovation performance. Industrial Marketing Management, 39(7), 1139-1149.

Wang, X. (2013). Forming mechanisms and structures of a knowledge transfer network: Theoretical and simulation research. Journal of Knowledge Management, 17(2), 278–289.

Wheelen, T. L., & Hunger, J. D., (2012). Strategic management and business policy: Toward Global Sustainability. Upper Saddle River, NJ: Prentice Hall.

Xiao, L., & Ramsden, M. (2016). Founder Expertise, Strategic Choices, Formation, and Survival of High-Tech SMEs in China: A Resource-Substitution Approach. Journal of Small Business Management, 54(3), 892–911.

Xie, X., Zou, H., & Qi, G. (2018). Knowledge absorptive capacity and innovation performance in high-tech companies: A multi-mediating analysis. Journal of Business Research, 88, 289–297.

Zahra, S. A., & George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27(2), 185–203.

Zizlavsky, O. (2016). Innovation performance measurement: research into Czech business practice. Economic research-Ekonomska istraživanja, 29(1), 816-838.