Customer relationship management, brand image, social media instagram, dan efeknya terhadap keputusan pembelian produk jasa ALC Indonesia
Article Sidebar
Main Article Content
Abstract
This study aims to determine whether there is a significant relationship between customer relationship management, brand image and Instagram social media on purchasing decisions on ALC Indonesia's service products. This research is a quantitative research using a survey method. The nature of this research is descriptive and verification. In this study, the population taken was large and the size was not known with certainty. The number of samples proposed by using purposive sampling technique is as many as 100 respondents. Based on the research that has been done, it can be concluded that customer relationship management, brand image, Instagram social media influence the decision to purchase ALC Indonesia's service products. And customer relationship management through brand image influences the decision to purchase ALC Indonesia's service products and also Instagram social media through brand image influences the decision to purchase ALC Indonesia's service products.
Article Details
References
Akdon, & Riduwan. (2013). Rumus dan data dalam aplikasi statistika. In Management (Vol. 1, Issue 01). Alfabeta.
Arianty, N., & Andira, A. (2021). Pengaruh brand image dan brand awareness terhadap keputusan pembelian. Maneggio: Jurnal Ilmiah Magister Manajemen, 4(1), 39–50.
Ayu, S., & Lahmi, A. (2020). Peran e-commerce terhadap perekonomian Indonesia selama pandemi Covid-19. Jurnal Kajian Manajemen Bisnis, 9(2), 114–123.
BPS. (2021). Pertumbuhan ekonomi. Badan Pusat Statistik. http://36.66.126.125/bestie/beranda/download_materi/materi_1648249967.pdf
Diyatma, A., & Rahayu, I. (2017). Pengaruh promosi melalui media sosial instagram terhadap keputusan pembelian produk Saka bistro & bar. EProceedings of Management, 4(1).
Fatihudin, D., & Firmansyah, A. (2019). Pemasaran jasa : Strategi, mengukur kepuasan dan loyalitas pelanggan. Deepublish.
Iriandini, A. P. (2015). Pengaruh customer relationship management (CRM) terhadap kepuasan pelanggan dan loyalitas pelanggan (Survey pada Pelanggan PT. Gemilang Libra Logistics, Kota Surabaya). Brawijaya University.
Joeliaty, J., Sentika, S., & Solihati, R. A. (2019). Analisis kompetensi digitalisasi pada usaha kecil menengah (ukm) Cibaduyut di kota Bandung. Jurnal Ekonomi Dan Bisnis Terapan, 15(2), 1–9.
Mulyansyah, G. T., & Sulistyowati, R. (2021). Pengaruh digital marketing berbasis sosial media terhadap keputusan pembelian kuliner di kawasan G-Walk Surabaya. Jurnal Pendidikan Tata Niaga (JPTN), 9(1), 1097–1103.
Purwanto, E. A., & Sulistyasturi, D. R. (2017). Metode penelitian kuantitatif. Penerbit Gava Media.
Rachmawati, E., Juminawati, S., Akbar, I., Bahri, K. N., & Cakranegara, P. A. (2018). The importance of understanding the application of marketing strategy for household MSME products on social media networks. International Journal of Business, Economics & Management, 5(1), 76–85. https://doi.org/https://doi.org/10.21744/ijbem.v5n1.1880
Sahir, S. H., Mardia, M., Mistriani, N., Sari, O. H., Dewi, I. K., Purba, B., Sudarso, A., Saragih, L., Simarmata, H. M. P., & Munthe, R. N. (2021). Dasar-dasar pemasaran. Yayasan Kita Menulis.
Sari, N. P., Daryanto, H. K., & Saptono, I. T. (2018). Influence Customer Relationship Management to satisfaction and loyalty customer BNI. Jurnal Aplikasi Bisnis Dan Manajemen (Jabm), 4(1), 129–138.
Setyaleksana, B. Y., Suharyono, S., & Yulianto, E. (2017). Pengaruh customer relationship management (crm) terhadap kepuasan dan loyalitas pelanggan (Survei pada pelanggan GraPARI Telkomsel di Kota Malang). Brawijaya University.
Sholikhah, A. (2016). Statistik deskriptif dalam penelitian kualitatif. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 10(2), 342–362.
Susanto, A., Laksana, P. A., & Prianka, W. G. (2019). Pengaruh brand image terhadap keputusan berkunjung wisatawan nusantara ke Sari Ater Hotel & Resort, Subang. Jurnal Kepariwisataan: Destinasi, Hospitalitas Dan Perjalanan, 3(2), 88–97. https://doi.org/https://doi.org/10.34013/jk.v3i2.34
Wicaksono, A., Arissaputra, R., & Rufaidah, P. (2018). Development global competitive advantage at PT Tiphone Mobile Indonesia, Tbk case study using 4C’s framework model. International Journal of Applied Business and International Management (IJABIM), 3(1), 27–45.
Wulandari, R. D., & Iskandar, D. A. (2018). Pengaruh citra merek dan kualitas produk terhadap keputusan pembelian pada produk kosmetik. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 3(1), 11–18.