Peran Media Sosial Instagram Terhadap Minat Berwirausaha Mahasiswa
DOI:
https://doi.org/10.32670/fairvalue.v5i4.2557Keywords:
Social Media, Instagram, Interest in EntrepreneurshipAbstract
This research was conducted to determine the role of social media Instagram on student
entrepreneurship interest. This study uses a combination research method (mixed
method), namely a combination of qualitative and quantitative research methods. The
type of combination research used is Sequential Exploratory Design, namely in the early
stages of research using qualitative methods and the next stage using quantitative
methods. The quantitative method will be carried out with an average score. The results
and conclusions in this study are: 1. The average score of the Instagram social media role
indicator on entrepreneurial interest obtained is 388.08. This shows that the role of
Instagram social media is high in growing interest in entrepreneurship for FEBI Uinsu
students. 2. The average score of the indicator of interest in entrepreneurship is 387.8.
This shows that the category is in the high range, this illustrates that on average the
indicators of interest in entrepreneurship in FEBI Uinsu students are high.3. The obstacle
in using Instagram social media is that not all features in Instagram are used for
entrepreneurship. The obstacle faced in this interest in entrepreneurship is that sometimes
the individual does not dig deeper so that when faced with the ups and downs of sales, the
individual is not ready to face it.”
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