Analisis strategi kompetitif PT. Bank Central Asia

Authors

  • Nyana Vaddhano Universitas Katolik Widya Mandala Surabaya

DOI:

https://doi.org/10.32670/fairvalue.v5i4.2204

Keywords:

Strategic management; Banking; Competitive strategy; Porter's competitive positioning; Resources-based view; Delta model

Abstract

PT. Bank Central Asia is one of the leading companies in the Indonesian banking industry. Management's expertise in innovation and long-term planning is able to consolidate the company's position and create a competitive advantage. This research seeks to examine the competitive strategy of PT. Bank Central Asia is based on three established theories in strategic management science, namely Porter's Competitive Positioning, the Resource-Based View, and the Delta Model. The research method used in this study is a descriptive qualitative research analysis method. According to the findings of the study, the banking industry has collusive oligopoly competition and the status of PT. Bank Central Asia, as one of the leading companies, strengthens the bargaining power of PT. Bank Central Asia is in the banking industry. A culture of hospitality and respect for customers that is rooted in all company units as well as a culture of continuous innovation are internal competencies that lead to a company's competitive advantage. In order to keep consumers loyal to the company, P.T. Bank Central Asia prioritizes the massive distribution of ATM machines and the establishment of a comprehensive banking ecosystem for customers and companies.

References

Abrardi, L., Cambini, C., & Rondi, L. (2022). Artificial intelligence, firms and consumer behavior: A survey. Journal of Economic Surveys, 36(4), 969–991.

Anggraeni, R. (2021). BCA (BBCA) Raih Penghargaan The Best Contact Center Indonesia 2021. Bisnis.Com. https://finansial.bisnis.com/read/20211116/90/1466429/bca-bbca-raih-penghargaan-the-best-contact-center-indonesia-2021

Barney, J. B., & Hesterly, W. S. (2015). Strategic management and competitive advantage: Concepts and cases. Pearson.

Corbett, M. (2013). Oil shock of 1973–74. Federal Reserve History, 22.

Databoks. (2017). PT Dwimuria Investama Andalan Jadi Pengendali BCA. Databoks. https://databoks.katadata.co.id/datapublish/2017/03/15/pt-dwimuria-investama-andalan-jadi-pengendali-bca

Datastream, T. R. (2015). Oil Price Plunge is So 1986. Morgan Stanley. https://www.morganstanley.com/ideas/oil-price-plunge-is-so-1986

Handoyo. (2021). OJK: Syarat mendirikan satu bank harus memiliki modal minimum Rp 10 triliun. News.Setup.https://newssetup.kontan.co.id/news/ojk-syarat-mendirikan-satu-bank-harus-memiliki-modal-minimum-rp-10-triliun

Irawan, M. R. N. (2017). Analisis SWOT untuk menentukan strategi kompetitif pada PD. BPR. Bank daerah Lamongan. Jurnal Ekonika: Jurnal Ekonomi Universitas Kadiri, 2(1).

Islami, V., Rani, R., & Syahrir, S. (2022). Analisis SWOT Dalam Menentukan Strategi Kompetitif Pada BPR Rama Ganda. Journal of Business and Economics Research (JBE), 3(3), 382–387.

Jatmiko, B. P. (2021). Wakili Indonesia, BCA Jadi Pemenang di Gartner Eye On Innovation Award. Kompas.Com. https://money.kompas.com/read/2021/11/12/171415626/wakili-indonesia-bca-jadi-pemenang-di-gartner-eye-on-innovation-award

Kietzmann, J., Paschen, J., & Treen, E. (2018). Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey. Journal of Advertising Research, 58(3), 263–267.

Murdadi, B. (2015). Arsitektur Perbankan Indonesia (Api) Roadmap Tak Berujung. Value Added: Majalah Ekonomi Dan Bisnis, 11(2), 22780.

Pramisti, N. Q. (2020). Deregulasi 1983: Cara Soeharto Menata Ekonomi Usai Booming Minyak. Tirto.Id. https://tirto.id/deregulasi-1983-cara-soeharto-menata-ekonomi-usai-booming-minyak-eBos

Putri, R. M., Maulina, V., & Mustikowati, R. I. (2020). Tingkat Kompetisi Dan Profitabilitas Perbankan Di Indonesia. Jurnal Mitra Manajemen, 4(6), 915–927.

Rini, A. S. (2020). Kisah BCA Pernah Dikuras Dananya Saat Krisis 1998. Bisnis.Com. https://finansial.bisnis.com/read/20200611/90/1251273/kisah-bca-pernah-dikuras-dananya-saat-krisis-1998

Sakina Rakhma Diah Setiawan. (2017). BCA Kembangkan Fitur Tarik Tunai Tanpa Kartu. Kompas.Com. https://money.kompas.com/read/2017/05/31/181743126/bca.kembangkan.fitur.tarik.tunai.tanpa.kartu %0A%0A

Statista. (2021). Major Banks Indonesia 2021, by Total Assets. Statista Research Department. https://www.statista.com/statistics/830681/indonesia-top-banks-by-total-assets/

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Bandung: CV Alfabeta.

Walker, G., & Madsen, T. L. (2016). Modern Competitive Strategy. McGraw-Hill Education (4th Edition). McGraw-Hill Education.

Widyastuti, R. S., & Armanto, B. (2013). Kompetisi industri perbankan Indonesia. Bulletin of Monetary Economics and Banking, 15(4), 417–439.

Wikanto, A. (2016). Pakto 88 dan booming perbankan Indonesia. Liputan Khusus Perbankan. https://lipsus.kontan.co.id/v2/perbankan/read/318/pakto-88-dan-booming-perbankan-indonesia

Yohana Artha Uly. (2022). Laba BCA Melampaui Perkiraan, Tumbuh 15,8 Persen di 2021. Kompas.Com. https://money.kompas.com/read/2022/01/27/183000026/laba-bca-melampaui-perkiraan-tumbuh-15-8-persen-di-2021?page=all

Downloads

Published

2022-11-25

How to Cite

Vaddhano, N. (2022). Analisis strategi kompetitif PT. Bank Central Asia . Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 5(4), 1901–1908. https://doi.org/10.32670/fairvalue.v5i4.2204