Training strategy for development of life insurance agent in facing the generation z market
Article Sidebar
Program needs,
Program Constraints,
Possible Changes,
Generation Z
Main Article Content
Abstract
The purpose of this research is to reduce the gap between Life Insurance Agents who are mostly Generation X with the future market of Generation Z and the purpose of this research is Formulating the right Life Insurance Agent development strategy to be applied to Generation Z market penetration. The research method used is descriptive research with a qualitative approach. The population sample used in this study amounted to 5 people and for data analysis using ISM, SWOT and descriptive analysis. The results of this study are (1) This strategy is applied based on the utilization of existing strengths and opportunities. Training for Life Insurance Agents is carried out regularly and in a structured manner, enabling Life Insurance Agents to adapt to any changes that occur by applying technology to the life insurance business process. The application of technology will make it easier for companies to design more diverse products and keep up with the times. (2) The Program (Professional Development Program) is analyzed using ISM (Interpretative Structural Modeling) Analysis to find key sub-elements of each element of Program Objectives, Program Needs, Program Constraints, and Possible Changes that play a role in driving program success or vice versa. cause the program to fail. (3) One of the activities to realize the program is training.
Article Details
References
Estiwinengku, D., & Zunaidah, B. B. S. (2019). The influence of human resource training and work culture company of the performance of an employee of PT PP London Sumatra Indonesia (Lonsum) Musi Banyuasin-South Sumatera. International Journal of Management and Humanities, 8(12), 24–29. https://doi.org/10.35940/ijmh. l0332
Hadi, A., Asrori, A., & Rusman, R. (2021). Penelitian kualitatif: studi fenomenologi, case study, grounded theory, etnografi, biografi. Pena Persada.
Hardityo, A. F., & Fahrullah, A. (2021). Pengaruh pelatihan dan pengembangan sumber daya insani terhadap kinerja islami karyawan pada PT Jamkrindo Cabang Surabaya. Jurnal Ekonomika Dan Bisnis Islam, 4(1), 78–87.
Maharani, M. D. D. (2019). Model of agro-eco-village by using interpretative structural modeling for improving sustainable development. IOP Conference Series: Earth and Environmental Science, 355(1), 12099. https://doi.org/10.1088/1755-1315/355/1/012099
Pohan, S., & Lbs, M. A. H. (2022). Use of anonymous social media accounts as self-disclosure media for Generation Z on postmodernism. Bricolage: Jurnal Magister Ilmu Komunikasi, 8(2), 163–174. https://doi.org/10.30813/bricolage.v8i2.3351
Putra, I. W. A. S. W., & Sukihana, I. A. (2020). Kedudukan agen asuransi di era digital dalam menawarkan produk asuransi. Kertha Semaya: Journal Ilmu Hukum, 8(3), 350–367.
Putri, D., Suharyanti, S., & Ajeng, D. (2021). iGeneration’s communication psychology facing covid-19 in terms of cognitive dissonance. Jurnal ASPIKOM, 6(2), 250–264. https://doi.org/10.24329/aspikom.v6i2.860
Raco, J. R. (2010). Qualitative research methods: Types, characteristics, and advantages. Grasindo.
Rivai, V., & Sagala, E. J. (2012). Human resource management for companies from theory to practice. Raja Grafindo Persada.
Sedarmayanti, M., & Pd, M. (2019). Sumber daya manusia dan produktivitas kerja. CV. Mandar Maju.
Sukwika, T., Sukamdani, N. B., & Maharani, M. D. D. (2022). Analysis of two dimensional sensitivity as decision support alternative waste management in TPST Bantargebang. Berkala Sainstek, 10(2), 68–76.
Susantiningrum, S., Triharyanto, E., & Hantari, D. (2020). Analisis SWOT penelitian dan pengabdian masyarakat Pusat Pengembangan Kewirausahaan. Jurnal Kewirausahaan Dan Bisnis, 25(2), 96–103.
Sutrisno, H. E. (2019). Budaya organisasi. Prenada Media.
Wijaya, H. (2013). Metode penelitian pendidikan teologi. E-Modul, August 2013, 1–8.
Wijoyo, H., Indrawan, I., Cahyono, Y., Handoko, A. L., & Santamoko, R. (2020). Generasi z & revolusi industri 4.0. CV. Pena Persada.