Perencanaan strategi bisnis rumah sakit ibu & anak

Main Article Content

Aditya Yuniarto
Zulkifli Zulkifli
Derriawan Derriawan

Abstract

The purpose of this study is how to plan a business strategy for the hospital unit business, with the case study at Women & Children Hospotal (RSIA) XYZ which is private hospital type C at South Tangerang  . This research focus is to formulate a business strategy plan for the next 5 years for RSIA XYZ which is expected to be used as a reference for the company and become a benchmark for measuring the success of company performance. This research is a qualitative research with a quantitative approach with a problem approach through descriptive analysis, regarding the Business Strategy Planning at XYZ Hospital in 2020-2024. The results showed the XYZ Hospital business strategy plan by referring to the strategies from the results of the analysis that had been carried out and the right strategy was selected for RSIA XYZ which could then be compiled into work plans and programs. Not only until the next work program will also be compiled Key Performance Indicators (KPI) related to the strategic goals aimed each year.

Article Details

How to Cite
Yuniarto, A., Zulkifli, Z., & Derriawan, D. (2022). Perencanaan strategi bisnis rumah sakit ibu & anak. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(12), 5794–5810. https://doi.org/10.32670/fairvalue.v4i12.2041
Section
Articles

References

Aisyah Lahdji, Firman Pribadi, Rencana Strategi Bisnis RSU PKU Muhammadiyah Gubug Grobogan Tahun 2014 – 2018; Universitas Muhamadiyah Yogyakarta

Assauri, Sofjan. 2011. “Strategic Management, Sustainable Competitive Advantage”. Indonesia, Jakarta.

Budi Karmawan, (2016). Penyusunan Rencana Strategis Rumah Sakit Pertamina Jaya Tahun 2017-2022; Fakultas Kesehatan Masyarakat Universitas Indonesia

David, F. R. (2010). Manajemen Strategi : Konsep. Jakarta: Salemba Empat edisi 12

David, F.R.(2017). Strategic Management : A Competitive Advantage Approach, Concept & Cases . Jakarta: Salemba Empat edisi 16

Eka Misrina (2010), Analisis perbandingan antara rencana strategis tahun 2008-2013 dengan rencana kerja tahun 2008 dan 2009 Di kabupaten Banyumas; Universitas Sebelas Maret Surakarta

Ferrel,O.C and D, Harline.2005. Marketing Strategy. South Western: Thomson Corporation

Hubeis, Musa dan Mukhamad Najib. 2014. Manajemen Strategik dalam Pengembangan Daya Saing Organisasi. Gramedia. Jakarta.

Muninjaya, A.A. Gde. 2004. Manajemen Kesehatan. Jakarta: Buku Kedokteran EGC

Nawawi, Hadari, 2000, Manajemen Sumber Daya Manusia Untuk Bisnis yang Kompetitif, Gajah Mada University Press, Yogyakarta.

Prasetyo C, Benedicta J. 2004. Perancangan Strategy Map. Jakarta : Gramedia Pustaka.

Rangkuti, F. (2002). Analisis Swot Teknik Membedah Kasus Bisnis. Jakarta: PT Gramedia Pustaka Utama.

Sondang P. Siagian. 2005. Manajemen Stratejik. Jakarta: PT. Bumi Aksara Umar

Sugiono. 2007. Metode Penelitian kuantitatif kualitatif dan R&D. Bandung: Alfabeta.

Siregar, Ch. J.P., dan Amalia, L., 2004, Farmasi Rumah Sakit, Teori dan Penerapan, 25 – 49, Penerbit Buku Kedokteran EGC, Jakarta.

Suwandiyanto, M. 2010. Manajemen Strategi dan Kebijakan Perusahaan. Online

Trisnantoro L. 2005. Aspek Strategis Manajemen Rumah Sakit

Wheelen, Thomas L., Hunger, J. David. 2010. Strategic Management and Business Policy Achieving Sustainability. Twelfth Edition. Pearson

Wibisono, Manajemen Kinerja: Konsep Desain dan Teknik Meningkatkan Daya Saing Perusahaan, Jakarta: Erlangga, 2006, p. 43