Respon konsumen muslim terhadap penggunaan produk P.T Unilever setelah mendukung LGBT
Main Article Content
Abstract
LGBT is not justified in any religion, so that consumers as users of products issued by PT Unilever which officially announces support for LGBT, especially Muslim consumers, feel disappointed with the company's support. Not a few consumers also want to boycott and don't even buy and use them anymore, because according to some opinions LGBT is prohibited in Islam, even Allah clearly explains it in the Qur'an. However, some product users say that it is impossible or impossible to stop using the product again, because the products issued by this company have been used by the public for a long time and there is no doubt about the quality, even the price and how to get it are not difficult.
Article Details
References
Methasar, Melanny. Kurniawan, Gogi. Pengaruh Kegunaan Produk, Kemudahan Penggunaan Produk,
Dan Pergaulan Sosial Terhadap Minat Mereferensikan Melalui Nilai Pelanggan Pada Produk
Telkomsel Flash Di Surabaya. VOL 1, NO 1 (2016).
G Rahmasari, R Andini. Analisis respon masyrakat pada platform media sosial twitter terhadap tokoh
politik, jenderal TNI (PURN) Gatot Nurmantyo. Fair Value: Jurnal Ilmiah Akuntansi dan
Keuangan, 2021
MR Nugraha, S Mulyantini, E Hernawati. Analisis Pengaruh Evironmental Performance, Ukuran
Perusahaan Dan Growth Terhadap Pengungkapan Corporate Social Responsibility. Fair Value:
Jurnal Ilmiah Akuntansi dan Keuangan 4 (2), 438-452, 2021.
J Jufidar, F Abbas, I Safwadi. Pengaruh Persepsi Kualitas Produk, Merek dan Layanan Purna Jual
Terhadap Keputusan Pembelian Skuter Metik Merek Honda di Kota Banda Aceh. Jurnal
Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum 3 (1), 14-25, 2019.
IGAA Meilyani, NM Suci, W Cipta. Pengaruh Risiko Bisnis, Ukuran Perusahaan Dan Pertumbuhan
Penjualan Terhadap Struktur Modal Pada Perusahaan Properti Dan Real Estate Yang Terdaftar
Di Bursa Efek Indonesia. Prospek: Jurnal Manajemen dan Bisnis 1 (2), 15-24, 2020.
R Yusuf. Ekonomi Etis Yang Berdampak Sosial Di Indonesia. Ad-Deenar: Jurnal Ekonomi dan Bisnis
Islam 1 (02), 168-182, 2018.
R Gulla, SG Oroh, F Roring. Analisis Harga, Promosi, dan Kualitas pelayanan terhadap Kepuasan
konsumen pada hotel Manado Grace inn. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen,
Bisnis dan Akuntansi 3 (1), 2015.
I Firmani, MT Aif.. Jurnal Ekonomi Dan Bisnis 24 (1), 8-16, 2021.
LP Mahyuni, I Dewi. Corporate Social Responsibility, Kearifan Lokal ‘Tri Hita Karana’, Dan
Pariwisata Berbasis Masyarakat Berkelanjutan. Jurnal Ilmiah Ekonomi Dan Bisnis 17 (2), 99-
, 2021.
A Suminto, S Maharani. Analisis Pengaruh Corporate Social Responsbility, Islamic Banking Service
Quality dan Corporate Image terhadap Loyalitas Nasabah di Bank BRISyariah Kantor Cabang
Pembantu Ponorogo. El-Barka: Journal of Islamic Economics and Business 3 (1), 51-79, 2020.
E Iriyanti, N Qomariah, A Suharto. Pengaruh harga, kualitas produk dan lokasi terhadap loyalitas
pelanggan melalui kepuasan sebagai variabel intervening pada depot mie pangsit Jember. Jurnal
Manajemen Dan Bisnis Indonesia 2 (1), 2016.