Pengaruh kepercayaan media sosial dan promosi terhadap penjualan sepatu akasafootstore Bandung
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Abstract
The purpose of this study was to determine the effect of social media trust and promotion
on the sale of Akasafootstore shoes. This research method is an associative research, the
aim is to find out the relationship between two or more variables, then analyze the data
obtained through validity tests, reliability tests, multiple regression analysis tests, and
hypothesis testing through t tests. The results of the study state that trust, social media,
and promotion have an influence on sales. It is proven that trust, social media, and
promotions have a significant effect on sales at Akasafootstore, meaning that very high
trust will increase sales, attractive social media can increase sales as well, and promotions
are very profitable sales because they can add products so that consumers can buy the
product and sales will increase very high.
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