Pengaruh perceived value, kualitas pelayanan dan kepuasan konsumen terhadap minat beli ulang pada Distro Agung Sungai Penuh

Abstract

The purpose of this study was to determine the effect of perceived value, service quality
and consumer satisfaction on repurchase interest at the Agung Sungai Penuh distribution.
In this study due to the large and unknown population. The samples taken were consumers
who made purchases at the Great Distro of Sungai Penuh City during the research period
or the minimum limit of 80 was obtained from 20 x the number of variables in this study.
The sampling method in this study is the accidental sampling method, namely the sampling
is based on the fact that they happen to appear in the research object. The results showed
that Perceived Value had a significant effect on repurchase interest. service quality has a
significant effect on repurchase intention. consumer satisfaction has a significant effect on
repurchase intention. The magnitude of the influence of 81.8% between Perceived Value
(X1), service quality (X2) and consumer satisfaction (X3) on repurchase interest at the
Great Distro of Sungai Penuh City, while 18.2% can be explained by other reasons outside
the study. this.