Touristic measures on economic socio-cultural appeal of Sade Village, Central Lombok
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Abstract
The subject of this study is the community-based tourism of Sade village in Central
Lombok, Indonesia. As Sade is proclaimed the oldest cultural village and named the
last fortress of the Sasak tribe, the indigenous people of Sade have been practicing
tourism and are widely recognized among visitors. However, this research aims to
analyze holistic aspects that CBT uses the SWOT matrix to develop the strategies to
map the sustainability of Sade. The study applies qualitative with the example of
Sade Village in Central Lombok as a place of the research. The primary and
secondary data are the source of research data. In-depth interviews, documentation,
and observation are the primary data. The interview is conducted among the authors
and the village stakeholders, tourism community, and locals. In contrast, the
secondary data is obtained mainly from the official website of the Indonesian
government in numerous sectors such as the Central Bureau of Statistics, the Tourism
Ministry of Indonesia, and Indonesia's Ministry of Education and Culture. The
findings show that Sade has developed and applied long-term strategy development
as a tourist destination. The SWOT analysis elaborating economics, social, and
culture is further discussed in this article.
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