Meningkatkan Daya Saing Koperasi Kasongan Usaha Bersama di Era Digital

Abstract

This community service project aims to utilize information technology to strengthen the institutional framework of Koperasi Kasongan Usaha Bersama through the creation of a website and the use of social media as marketing tools. This initiative is driven by the cooperative's need to enhance operational efficiency, service quality, and expand market reach in the digital era. The methods employed in this project include training, mentoring, and the implementation of relevant information technology tailored to the cooperative's needs. The implementation stages begin with needs analysis and the design of a website and social media strategy. Intensive training is provided to the cooperative's management and members on the use and management of the website and social media platforms. Continuous mentoring is also conducted to ensure the effective and optimal use of the implemented technology. The results of this project indicate that the creation of a website and the use of social media at Koperasi Kasongan Usaha Bersama successfully increased information transparency, facilitated member access to cooperative services, and expanded the marketing reach of cooperative products. The website allows the cooperative to disseminate information and financial reports in real-time. Additionally, social media is used to communicate with members and potential members, as well as to promote cooperative products more effectively. However, several challenges were encountered during the program, such as limited human resources skilled in information technology management and technical issues related to network infrastructure. Therefore, continuous efforts are needed in training and capacity building for human resources, as well as investment in technological infrastructure. Overall, this community service project demonstrates that the utilization of information technology through the creation of a website and social media can significantly strengthen the institutional framework of the cooperative and improve its performance and competitiveness. Recommendations are provided to Koperasi Kasongan Usaha Bersama to continue developing and optimizing information technology in its operations