Navigating Challenges and Opportunities: Homestay Business Dynamics in Indonesia's Tourism Landscape
Keywords:
Homestay Entrepreneurship, Sustainable Tourism, Community Involvement, Tourism DevelopmentAbstract
This study investigates the role of homestay entrepreneurship in promoting sustainable tourism in Indonesia, emphasizing its impact on community involvement and local economic growth. By contextualizing homestays within the broader tourism framework, the research highlights their significance in providing authentic cultural experiences that cater to modern travellers' preferences for deeper connections with destinations. Key findings reveal that community involvement enhances guest experiences and fosters a sense of ownership among residents, aligning with existing literature advocating for community-based tourism. Additionally, integrating technology and effective marketing strategies is crucial for increasing visibility and engagement among homestay operators, showcasing the importance of adapting to digital trends in a competitive landscape. The study also addresses homestay entrepreneurs' challenges, particularly in light of global disruptions such as the COVID-19 pandemic, while highlighting their resilience and adaptability in navigating these obstacles. Overall, the research underscores the potential of homestay entrepreneurship to drive sustainable tourism while empowering local communities. Future research is encouraged to explore the long-term impacts of these dynamics on local communities and the tourism ecosystem, ensuring equitable and sustainable tourism development in the region.
References
Bhutio, sonam G., Bhutia, J. W., & Mahapatra, S. S. (2022). Analyzing the Issues and Challenges of Homestays for Sustainable Tourism Development in Sikkim and Darjeeling Hills. Orissa Journal of Commerce, 43(4), 73–88. https://doi.org/10.54063/ojc.2022.v43i04.06
Creswell, W. J., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative and Mixed Methods Approaches (5th ed.). Sage Publications Inc.
Datu Nordin, D. S. N., Abdul Latip, N., Mansur, K., Hussin, R., & Md Shah, J. (2023). Challenges In Implementation of Community-Based-Tourism And Homestay Post-Covid-19 Movement Control Order (MCO) At Kundasang, Sabah. PLANNING MALAYSIA, 21. https://doi.org/10.21837/pm.v21i28.1331
Doan, T., Aquino, R., & Qi, H. (2023). Homestay businesses' strategies for adapting to and recovering from the COVID-19 pandemic: A study in Vietnam. Tourism and Hospitality Research, 23(2), 213–225. https://doi.org/10.1177/14673584221103185
Gautam, S., & Thapa, A. (2023). Stakeholder Synergies for Enhancing Community-based Tourism Development. Journal of Tourism and Himalayan Adventures, 5(01), 81–90. https://doi.org/10.3126/jtha.v5i01.56193
Heyprakhon, T. (2024). Success Factors for Standardized Vernacular Homestay in Malaysia: A Study of Walai Tokou, Kampung Sinisian. International Journal of Building, Urban, Interior and Landscape Technology (BUILT), 22(1), 251186. https://doi.org/10.56261/built.v22.251186
Jafar, A., Dollah, R., Sakke, N., Mapa, M. T., Joko, E. P., Radzi, M. M., Imang, U., Ahmad, S. A., Ab. Wahab, A., & Sipatau, J. A. (2022). Tourism and Natural Hazards: River Landform Changes Due to Geohazards and Its Influence on the Economic Development of Ecotourism in Sabah, Malaysia. Sustainability, 14(23), 15832. https://doi.org/10.3390/su142315832
Jamal, T. B., & Getz, D. (1995). Collaboration theory and community tourism planning. Annals of Tourism Research, 22(1), 186–204. https://doi.org/10.1016/0160-7383(94)00067-3
Janjua, Z. ul A., Krishnapillai, G., & Rehman, M. (2023). Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia. Journal of Hospitality and Tourism Insights, 6(2), 575–594. https://doi.org/10.1108/JHTI-10-2021-0274
Kafle, D. R. (2023). Exploring Homestay Tourism in Nepal: Unveiling Opportunities and Challenges. Historical Journal, 14(2), 54–64. https://doi.org/10.3126/hj.v14i2.59055
Kementerian Pariwisata dan Ekonomi Kreatif. (2024). Laporan Kinerja Kementerian Pariwisata dan Ekonomi Kreatif / Badan Pariwisata dan Ekonomi Kreatif Tahun 2023.
Koara, F. P. (2021). The Role of Community in Sustainable Tourism. Case Study: Girsang Simpangan Bolon. International Journal of Architecture and Urbanism, 5(1), 58–71. https://doi.org/10.32734/ijau.v5i1.6032
Law, R., Buhalis, D., & Cobanoglu, C. (2014). Progress on information and communication technologies in hospitality and tourism. … Journal of Contemporary Hospitality …. https://doi.org/10.1108/IJCHM-08-2013-0367
Lo, Y.-C., & Janta, P. (2020). Resident's Perspective on Developing Community-Based Tourism – A Qualitative Study of Muen Ngoen Kong Community, Chiang Mai, Thailand. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.01493
Murniati, D. E., bin Abdul Razzaq, A. R., bin Ismail, A., & Mota, L. (2023). Training Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia. Journal of Technical Education and Training, 15(1). https://doi.org/10.30880/jtet.2023.15.01.013
Pasanchay, K., & Schott, C. (2021). Community-based tourism homestays' capacity to advance the Sustainable Development Goals: A holistic sustainable livelihood perspective. Tourism Management Perspectives, 37(July 2020), 100784. https://doi.org/10.1016/j.tmp.2020.100784
Patwal, A. S., Rana, V., & Pathak, V. K. (2023). Predictors Influencing the Choice of Lodging Option: A Systematic Literature Review of Homestays. Journal of Tourism and Services, 14(26), 263–284. https://doi.org/10.29036/jots.v14i26.536
Rahayu, E. (2023). What Makes Tourists Stay in Homestay? The Correlation Between Service and Occupancy at Homestay Around Borobudur Super-Priority Destination. International Journal of Tourism and Hospitality in Asia Pasific, 6(1). https://doi.org/10.32535/ijthap.v6i1.2105
Ramlan, N. L., Asrul, S. A., Abdul Rasool, M. S., & Abu Karim, R. (2023). The Relationships between Social Media Adoption and Homestay Performance in Malaysia. Information Management and Business Review, 15(4(SI)I), 603–609. https://doi.org/10.22610/imbr.v15i4(SI)I.3641
Ritchie, J. R. B., & Crouch, G. I. (2005). The Competitive Destination; A Sustainable Tourism Perspective. In CABI (Vol. 26, Issue 2). CABI Publishing. https://doi.org/10.1016/j.tourman.2003.11.009
Singh, R., Sajnani, M., & Gupta, P. (2021). Rural homestays reviving culture and traditions. Linguistics and Culture Review, 5(S1), 1419–1435. https://doi.org/10.21744/lingcure.v5nS1.1730
Susanto, E., Gaffar, V., Disman, D., & Furqon, C. (2024). Influencing Travel Decisions: Social Media's Role in Destination Perception and Visit Intentions Ek. African Journal of Hospitality, Tourism and Leisure, 13(3), 531–539. https://doi.org/10.46222/ajhtl.19770720.537
Takaendengan, M. E., Setiawan, Y., Mansur, I., & Masyhuri, M. (2022). Socio-Cultural Factors on the Establishment and Development of Communal Homestay in Eco-Rural Tourism. Jurnal Manajemen Hutan Tropika (Journal of Tropical Forest Management), 28(2), 91–100. https://doi.org/10.7226/jtfm.28.2.91
Thanvisitthpon, N. (2021). Statistically Validated Component- and Indicator-Level Requirements for Sustainable Thai Homestay Businesses. Sustainability, 13(2), 936. https://doi.org/10.3390/su13020936
Tshin, L. V., Ali, S. H., & Sulimat, K. (2022). Study The Factors Affecting The Cost Of Homestays In Kundasang, Sabah During Malaysia Government Movement Control Order (MCO). BIMP-EAGA Journal for Sustainable Tourism Development, 11(1), 107–117. https://doi.org/10.51200/bimpeagajtsd.v11i1.4117
Ukus, F. W., Sihombing, I. H. H., Utama, I. P., & Arrey, M.-E. V. (2024). Influence of Service Quality on Word of Mouth Mediated by Tourist Satisfaction at the Budo Tourism Village Homestay. Jurnal Ilmu Sosial Mamangan, 13(1), 155–171. https://doi.org/10.22202/mamangan.v13i1.8201
Velan Kunjuraman. (2022). Exploring the Role of Social Capital in Community-Based Tourism in Bum Bum Island, Semporna, Sabah, Malaysia. International Journal of Business and Society, 23(3), 1632–1648. https://doi.org/10.33736/ijbs.5188.2022
Vija Kumaran, V., Zam Zuriyati Binti Mohamad, Nurul Afidah binti Mohamad Yusof, Khor Saw Chin, Wan Rozima Binti Mior Ahmed Shahimi, & Alwin Oh Jin Neng. (2023). Covid-19 Pandemic: Revisit The Challenges And Sustainability Of Homestays In Malaysia. Journal of Event, Tourism and Hospitality Studies, 3, 143–162. https://doi.org/10.32890/jeth2023.3.9
Wang, F., Du, L., Tian, M., Liu, Y., & Zhang, Y. (2023). Sustainability of rural tourism in poverty reduction: Evidence from panel data of 15 underdeveloped counties in Anhui Province, China. PLOS ONE, 18(3), e0283048. https://doi.org/10.1371/journal.pone.0283048
Woli, L. (2022). Impact of Homestays on Socio-economic Opportunities of the Local Community. KMC Journal, 4(2), 212–223. https://doi.org/10.3126/kmcj.v4i2.47779
Y. L., K. Y., M. L., A. T., Chang, D., & Nordin, R. (2024). Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework. International Journal of Academic Research in Business and Social Sciences, 14(1). https://doi.org/10.6007/IJARBSS/v14-i1/20648
Živković, R., Gajić, J., & Brdar, I. (2014). The Impact of Social Media on Tourism. Proceedings of the 1st International Scientific Conference - Sinteza 2014, 758–761. https://doi.org/10.15308/sinteza-2014-758-761
