1.
Arief Budiman A, Komaladewi R. The Influence of Celebrity Endorsements and Social Media Marketing on the Formation of Brand Equity for Yamaha Motorcycles in West Java in the City of Bandung. JC [Internet]. 2024Oct.31 [cited 2024Nov.21];15(3):467-78. Available from: https://journal.ikopin.ac.id/index.php/coopetition/article/view/4803