Pengaruh Viral Marketing Terhadap Purchase Intention Melalui Brand Equity Pada Kampanye Inclusive Beauty MS Glow For Men. JC [Internet]. 2023 Feb. 20 [cited 2026 Oct. 24];14(1):109-18. Available from: https://journal.ikopin.ac.id/index.php/coopetition/article/view/2687