“Pengaruh Digital Social Responsibility Terhadap Peningkatan Purchase Intention Layanan Perbankan Pada Generasi Y: Tinjauan Social Exchange Theory”. Coopetition : Jurnal Ilmiah Manajemen 16, no. 3 (December 20, 2025): 849–864. Accessed October 24, 2026. https://journal.ikopin.ac.id/index.php/coopetition/article/view/5640.