Arief Budiman , A. ., and R. . Komaladewi. “The Influence of Celebrity Endorsements and Social Media Marketing on the Formation of Brand Equity for Yamaha Motorcycles in West Java in the City of Bandung”. Coopetition : Jurnal Ilmiah Manajemen, vol. 15, no. 3, Oct. 2024, pp. 467-78, doi:10.32670/coopetition.v15i3.4803.