ARIEF BUDIMAN , A. .; KOMALADEWI, R. . The Influence of Celebrity Endorsements and Social Media Marketing on the Formation of Brand Equity for Yamaha Motorcycles in West Java in the City of Bandung. Coopetition : Jurnal Ilmiah Manajemen , [S. l.], v. 15, n. 3, p. 467–478, 2024. DOI: 10.32670/coopetition.v15i3.4803. Disponível em: https://journal.ikopin.ac.id/index.php/coopetition/article/view/4803. Acesso em: 21 nov. 2024.