RAMADHAN, N.; HURRIYATI, R.; DIRGANTARI, P. D. Pengaruh Viral Marketing Terhadap Purchase Intention Melalui Brand Equity Pada Kampanye Inclusive Beauty MS Glow For Men. Coopetition : Jurnal Ilmiah Manajemen , [S. l.], v. 14, n. 1, p. 109–118, 2023. DOI: 10.32670/coopetition.v14i1.2687. Disponível em: https://journal.ikopin.ac.id/index.php/coopetition/article/view/2687. Acesso em: 22 jul. 2024.