From Consumer Experience to Purchase Decision: The Role of Brand Image in Local Coffee Shops. Coopetition : Jurnal Ilmiah Manajemen , [S. l.], v. 17, n. 1, p. 105–114, 2026. DOI: 10.32670/g6b68104. Disponível em: https://journal.ikopin.ac.id/index.php/coopetition/article/view/6029. Acesso em: 24 oct. 2026.